Campaign Highlights
Obtaining page 1 presence for 20 Melbourne based keywords
Increasing organic traffic by over 200% compared to the same time in the previous year.
14% increase in total number of Google Ads conversions.
An 11% decrease in the cost per conversion for Google Ads conversions.
Higher return on investment/expenditure using the same Google Ads campaign budget.
Australian Height Safety Services is a national company providing fall prevention and height safety systems throughout Australia.
My Tradie Site took over Australian Height Safety Services Google Ad & SEO campaign from another provider after the client was concerned with their management costs.
SEO Campaign Growth
Firstly our team completed keyword research for each of the keyword themes in their SEO campaign. After completing an SEO audit on the current on-page SEO meta data we made adjustments for stronger results.
From 2020 to 2021, we’ve seen organic growth increase by 24.72%
Organic Traffic Increased over 24.72% year over year:
keyword rankings
From the beginning of the campaign we were able to see the growth of the top 20 Melbourne keywords, which are now all ranking on page 1 of Google.
For keywords like “roof guardrails Melbourne” – starting off at ranking position 27 and now ranking at 4th organically.
“Roof aluminum walkways Melbourne” started at the bottom of page 2 to now ranking 2nd organically.
“Static lines Melbourne” entered the search results, after not previously being in the top 50, and is now ranking #2 organically.
Obtaining page 1 presence for 18 Melbourne based keywords:
Obtaining page 1 presence for 18 Melbourne based keywords:
From Jan 1, 2021 to Dec 31, 2021 – we saw a 26.63% increase in the total number of organic goal completions; increasing from 627 in the previous period, to 794 in the current period.
Google Ads Campaign Growth
When practiceedge took over AHSS Google Ads campaign in 2017 targeting the same keyword themes and using the existing specified budget, we exposed the ads to a wider audience, resulting in a 20% increase in the total number of impressions for all keywords and a whopping 97% increase in conversions.
We continued to manage the campaign for several years throughout the challenges of the COVID19 pandemic and several long lockdowns in Melbourne. From 2020 to 2021 the campaign saw the following improvements in performance:
- 1% increase in total number of Google Ad conversions
- 2.9% increase in the CTR (click-thru-rate)
Albeit small improvements, they were improvements, which was no mean feat when lockdowns were sweeping across the country and wreaking havoc on the economy.
The campaign roared back to life with the easing of restrictions in early 2022 and, in the 5 months since, has displayed significant improvements in performance, when compared with the previous period:
- A further 14% increase in conversions
- A further 2% increase in the CTR (click-thru-rate)
- An 11% decrease in the cost per conversion
- Higher return on investment/expenditure using the same campaign budget
- 3,290 clicks and 37,100 impressions
