As a plumber, you know that running your business can be tough. There are so many things to think about – from finding new customers, to keeping your current ones happy, to marketing yourself in a crowded industry. If this is something you’re struggling with, we’ve outlined a few ways you can use digital marketing to increase your revenue and grow your business!
Use your website to its fullest potential
Your website is one of your most powerful marketing tools – so make sure you’re using it to its fullest potential. One way to do this is by ensuring your website is optimised for lead generation. This means including strong calls-to-action on your website that encourage visitors to get in touch with you or book a job. It also means making sure your contact details are prominent and easy to find, so potential customers can get in touch with you when they need to.
Another way to use your website to grow your business is by using it as a platform to showcase your work. Include a gallery of before-and-after photos or videos of jobs you’ve completed, so potential customers can see the quality of your work.
You could also write blog posts that show off your expertise and provide valuable information for your target audience. This will not only help you attract new customers, but it will also help you build trust and credibility with potential clients!
Make the most of social media
Social media is a powerful tool that can be used to reach a large number of people quickly and easily. As a plumber, you can use social media to showcase your work, connect with potential customers, and build relationships with other businesses in your industry.
When it comes to using social media for business, it’s important to have a strategy in place. This means understanding which platforms are most relevant for your business and knowing what type of content to post. For example, if you’re targeting homeowners, you might want to focus your efforts on platforms like Instagram and Pinterest, where people are more likely to be looking for home improvement inspiration. Alternatively, if you’re targeting businesses, LinkedIn could be a better option.
Once you know which platform or platforms to focus on, it’s time to start creating content. When doing this, make sure you keep your audience in mind and create content that is relevant and interesting to them. For example, if you’re targeting businesses, you could share case studies or blog posts that show how you’ve helped other businesses run more efficiently with better plumbing.
Get listed in online directories
For plumbers in Australia, getting listed in online directories is a great way to reach new customers. This is because when people are searching for a plumber in their area, they’re likely to use an online directory like True Local or Yellow Pages.
To make sure you’re getting the most out of your listing, include as much information as possible, such as your services, areas you service, and contact details. You might also want to include some photos or videos to show off your work. And, if you have any customer reviews or testimonials, be sure to include those as well!
Invest in search engine optimisation
People who are looking for plumbing services are likely to use a search engine like Google, Yahoo! or Bing, which is why it’s important to invest in search engine optimisation (SEO) for your website.
There are a number of different factors that contribute to a website’s SEO, including the quality and quantity of content, backlinks, and page speed. To make sure your website is optimised for SEO, it’s important to do your research and understand what factors are most important for ranking across search engine result pages.
Use email marketing to your advantage
To spread the message about the services you provide, including any special offers or discounts you might be running, email marketing can be a powerful tool. However, it’s important to use this tactic wisely, as sending too many emails or irrelevant emails can quickly turn people off.
To make sure your email marketing is effective, start by segmenting your list into different groups so you can send targeted messages. For example, you might have a group for people who have used your services before and a group for people who live in your service area. This will allow you to send more relevant and targeted messages that are likely to be well-received by each group.
In addition to segmenting your list, it’s also important to personalise your emails as much as possible. This means including the recipient’s name in the subject line and using images and videos that are relevant to them.
Get help from the experts
Digital marketing can be a lot to manage, especially when you’re running a business at the same time. If you find that you don’t have the time or resources to invest in digital marketing, consider working with an agency or consultant who can help.
There are a number of digital marketing agencies that specialise in helping businesses in the trades industry, so it’s definitely worth doing some research to find one that would be a good fit for your business. Alternatively, if you have someone in your network who is experienced with digital marketing for plumbers, they might be able to provide some guidance or advice!
Make your digital marketing strategy your ticket to greater revenue and recognition
Digital marketing is a great way for plumbers to increase their revenue and grow their businesses. By creating relevant and interesting content, getting listed in online directories, investing in search engine optimisation, and using email marketing wisely, you can reach new customers and grow your business more easily.
If this is something you don’t have time for, our team at My Tradie Site takes care of it for you from A-Z. To find out more, don’t hesitate to get in touch with us today!