Digital Marketing
For Tradesmen
It’s time to generate high converting leads with Digital Marketing for Tradies.
Digital Marketing For Tradies
Digital Marketing is no longer an optional extra for your trade business, it’s a necessity. While there is a lot that goes into creating and implementing a strong digital marketing strategy, the bottom line is that those efforts need to result into you generating leads and putting more money in your pocket.
At My Tradie Site we have a team of marketing experts that are driven by helping your business succeed. We live and breathe our trade, so that you can focus on yours. We have over a decade experience working with trade, small and local businesses and we have consistently fine-tuned our craft so we focus on proven and reliable digital marketing solutions that get results.
When you work with us, you can expect honest service from a dedicated team. We won’t use confusing IT jargon or leave you with unfamiliar tasks to complete. We are driven by seeing your business thrive.
We’re the experts in our trade,
so you can be the expert in yours.
Why Your Tradie Business Needs Digital Marketing
It’s a digital world now, and we’re all living— and working— in it. Whether you’re a plumber, electrician, painter, or roofer, online marketing is the digital tradie van that’s going to get you to your destination (a.k.a customers). Much like your business name, your website is the first thing to make an impression, so you want to make sure it says what you want it to.
In the past, word of mouth referrals and traditional advertising like flyers and a business listing in the Yellow Pages were all you needed to get the phone ringing off the hook. While some of these still have a place, today it’s all about lead generation, search engines, email campaigns, and social media platforms.
If you want to be the go to trade business in a crowded market, you need to stand out from the crowd – the last thing you want is to be left behind while your competitors get ahead. Online marketing is a powerful tool that will help you make your mark in the digital space.
Tradie marketing helps your ideal customers find you quickly and easily (especially if your site is mobile-friendly). By advertising online to your target audience and ensuring you show up in their search results, you can attract new business and drive more traffic to your site than ever before. With extra traffic comes more customers, and they bring their business and money with them, helping you to increase your ROI and make a name for yourself in your area and field.
Marketing for Tradies
Whether you choose SEO (Search Engine Optimisation) or Google Ads, the aim is to increase traffic, get new potential customers and maintain a high conversion rate; this means that a proportion of people that visit your website become paying customers. We will help you to identify the best digital marketing approach for your business.
We’ve created successful Digital Marketing campaigns for Carpenters, Landscapers, Plumbers and Electricians, just to name a few. Contact us to see how we can help you!
Enhance local search visibility
Become the tradie of choice for local customers in your service area.
Get more leads
Increase revenue
Our Tradie Digital Marketing Services
Have you found that your site isn’t attracting as many new customers as it used to? Maybe you’re not getting as many conversions these days, and you can’t quite put your finger on why. Could it be your business name? Your technical coding? Whatever it is, you can’t risk losing valuable traffic and customers. Regardless of the issue you’re having, we’ve seen it before and know just how to tackle it! With our marketing for tradies, we can help to propel your business to new heights in no time.
Search Engine Optimisation
SEO uses search engines to drive more traffic to your business’ website. SEO involves optimising a site’s content and structure to increase its online visibility and search engine rankings, aiming to attract customers, increase conversions and generate revenue. An SEO specialist knows all the tricks of the trade when it comes to your SEO strategy, Google Business Profile and beyond, making it an incredibly cost effective marketing tool to help bring in new leads.
Google Ads
Google Ads raise you up to the top of search engine results so you can ensure you’ll be the first company possible customers lay eyes on. Formerly Google Adwords, this service is all about effectively reaching your target audience and driving fast and measurable results from your digital marketing efforts. This is done through targeting ads based on keywords, location, demographics, and interests so that your message reaches the right people at the right time.
Why Work With My Tradie Site?
We have been working with businesses in the local and national trade industry for over a decade including plumbers, electricians, carpenters and landscapers just to name a few. We understand how to create websites and digital marketing campaigns for tradies, with proven results that speak for themselves.
When you work with our Melbourne-based team of designers, marketing experts and support staff, you get tailored support and attention from a specialised team. We keep it simple for you by handling all technical aspects, leaving you to do what you do best.
If you’re ready to grow your trade business online, then we’re the team to call
We know what works and can quickly and professionally create the online presence you need to scale your trade business. With our simple 3-Step Profitable Tradie, you can take your business to where you want to be and generate more customers.
Don’t miss the opportunity to work with our experienced team. Invest in your trade business with a proven approach to tradie marketing.
We can also help you with custom websites for tradies. Call our team today and learn more about how My Tradie Site could help you!
Client Testimonials
Have A Question About Digital Marketing For Tradies?
Why is marketing so important for a tradie business?
More than ever, your customers are searching for a local tradie online. Data shows that 97% of users search online to find a local business and 88% of users who search for a local business on a mobile device contact the business within 24 hours.
How do I know which digital marketing option to choose?
It depends on your business needs and goals – each digital marketing strategy has a different approach with its own set of benefits. Our team will discuss the options with you and can recommend the best approach for your business.
Can't I just add my business to local business directories?
Online directory sites are part of a great digital marketing strategy for tradies but they aren’t enough on their own. A custom marketing plan allows us to position your business in all places your potential customers are searching.
How long does it take to see results from my digital marketing campaign?
Again, it depends on the strategy chosen and the current online position and authority of your business. Google Ads can produce faster, targeted leads but incurs Ads costs. SEO generates quality organic leads without additional Ads costs but is a longer term strategy. Generally we recommend a minimum 6 month commitment to see the best results.
Is social media an effective marketing strategy for tradies?
Social media marketing works well for businesses selling products that people might buy on impulse while scrolling, such as clothing, home décor, or gadgets. These purchases are often driven by visuals, trends, and spontaneous interest.
However, for trade based businesses, most customers are actively searching for a service when they need it—whether it’s an electrician, plumber, or builder. They’re not casually browsing social media hoping to come across a tradie; they’re heading straight to Google with a specific problem to solve.
This is why SEO and Google Ads are far more effective for tradies, ensuring your business appears right when potential customers are looking for the exact service you offer.
I don’t have a website for my business – can you help me?
We sure can! Having a visible and easy-to-use website has never been as important as it is now, so we’re ready to get your website up and running whenever you are. We can also help with content creation, social media, email marketing, and anything else you may need to reach your target audience so you can build relationships with your new, happy customers.
What Do I Actually Get As Part Of My Digital Marketing Services?
Each of our digital marketing services is made up of multiple strategies and techniques that work together to deliver an overall result. Your campaign will be tailored to the unique needs and goals of your business but you can expect us to help with things like targeting relevant keywords, creating engaging content, helping you generate positive reviews from satisfied customers, increasing your visibility in local search results, competitor analysis, link building, managing directory listings, conversion rate optimisation, technical website updates, data tracking using both industry standard analytics tools and more.
You’ll have a dedicated Australian based account manager and a team of specialists all working towards delivering the best possible outcome for your tradie business.
How will I know my tradie marketing is working?
At My Tradie Site, we’re as dedicated to your results as you are. You will have a dedicated account manager as your point of contact, and will receive monthly reports tracking your progress. With our know how and tradie-specific services, you’ll have all the relevant information you need about your marketing whenever you need it.
Ready?
Let’s get to work
My Tradie site is ready to support your trade business.
No matter your industry or size, we have the resources to manage your digital marketing strategy. Let’s tick digital marketing off your to-do list and start bringing you the leads you deserve.