As we move into 2023, it’s important for tradies to stay up-to-date on the latest marketing trends. Now more than ever, marketing for builders is changing and you need to stay ahead of the curve to operate in a competitive market. It’s no secret that technology is constantly evolving, and as a business owner, keeping up with these changes can make all the difference – so read on and learn about the latest marketing trends that will help you grow your business in the coming year!
The use of technology is increasing
As we move into the year 2023, technology is becoming increasingly important in all aspects of life – including marketing. Today, this includes everything from using social media platforms to market your business, to developing a website that is optimised for search engines. In order to stay ahead of the competition, it’s important that you utilise technology in your marketing strategy. By staying ahead of the curve and utilising the latest technologies available, you’ll be able to operate in a more efficient and effective manner – giving you the edge over your competition.
The way that customers find and research businesses is changing
Another change that we’re seeing in the world of marketing is the way that customers find and research businesses. In the past, most people would find businesses through word-of-mouth or by looking in the Yellow Pages. However, today things are very different – thanks to the internet, people can now find businesses with just a few clicks of a button. This means that it’s more important than ever to have an online presence, as this is where most people will go to find information about your business.
Social media is playing a larger role in marketing
Platforms like Facebook, Tik Tok and Instagram have become increasingly popular in recent years, and they’re now playing a larger role in marketing than ever before. If you’re not utilising social media to market your business, you’re missing out on a huge opportunity to reach potential customers. In the past, businesses would use traditional methods like print advertising, and television commercials to reach their target audience. However, today social media provides a more cost-effective and efficient way to reach potential customers.
Personalisation and targeted content are becoming more important
In the past, businesses would send out generic marketing material to everyone on their mailing list. However, today personalisation and targeted content are becoming increasingly important. Thanks to advances in technology, builders can now collect data about their customers and use this information to create targeted content that is more likely to convert into sales. For example, if you know that a customer is interested in renovating their kitchen, you can send them targeted content about your kitchen renovation services. This type of personalised and targeted content is much more effective than generic marketing materials, and it’s something that all businesses should be utilising in their marketing strategy.
Video marketing is on the rise
In recent years, we’ve seen a rise in the popularity of video marketing. Thanks to platforms like YouTube and Vimeo, businesses can now reach a wider audience with their marketing messages. Video provides a more engaging and visually appealing way to communicate with potential customers, and it’s an effective way to showcase your services as a builder. If you’re not utilising video in your marketing strategy, you’re missing out on a valuable opportunity to connect with potential customers.
Chatbots are being used more
Another change that we’re seeing in the world of marketing is the increased use of chatbots. Chatbots are computer programmes that simulate human conversation, and they’re being used by businesses to provide customer support and generate leads. Thanks to advances in technology, chatbots are becoming more and more realistic, and they’re an effective way to connect with potential customers.
Make the most of the marketing trends for builders to position your business on top
As you can see, marketing for builders is changing – and it’s important to stay ahead of the curve if you want to operate in a competitive market. By leveraging technology, personalisation, and targeted content, you’ll be able to reach a wider audience and generate more leads. Stay ahead of the curve and stay competitive by making the most of these trends! And if you want to learn more, you can always get in touch with us at My Tradie Site!