As a tradie, you know that having a website is important. Not only does it give your customers another way to contact you, but it also allows them to see your work and learn more about your business on their own time. But how can you make sure that your website is the best it can be? Read on as we discuss some tips for creating websites for plumbers.
Ensure your ‘About Us’ page stands out
Plumbing is a trade that is all about trust. After all, you’re coming into people’s homes to work on their most precious asset – their property! So, it’s essential that your ‘About Us’ page instils confidence in your potential customers. When doing so, just be sure to include information about your qualifications, experience, and why you love plumbing!
Make sure your website is easy to navigate and understand
One of the first things you need to do to create a great website is to make sure that it is easy to navigate. Your customers should be able to find what they’re looking for without any trouble. This means having a clear and concise navigation bar that includes all the important pages on your website. You should also have an easily accessible contact form so that potential customers can get in touch with you easily.
Use clear, concise language that your customers will understand
Another important tip for creating a great website is to use clear, concise language. Remember, your customers just want to know what your business does and how you can help them. So make sure that the language on your website is easy to understand. Avoid using jargon or technical terms that your customers might not be familiar with.
Make sure your website is mobile-friendly
In today’s world, it’s essential that your website is mobile-friendly. More and more people are using their smartphones and tablets to access the internet, so you need to make sure that your website looks great on all devices. This means having a responsive design that looks good on all screen sizes.
Use compelling images
Make sure you’re also using high-quality images that show off your work. While plumbing is not really a visual trade, it’s important that your website includes photos of your work. This will instil confidence in the services you can provide and it also tells your audience that you’re someone people trust inside their homes. Just remember to use ALT tags on all your images so that people with visual impairments can still access your content.
Include testimonials from happy customers
One of the best ways to show potential customers that you’re the right plumber for the job is to include testimonials from happy customers. These can be either written or video testimonials. Having happy customers tell others about their great experience with your business will go a long way in convincing someone to hire you!
Make it easy for potential customers to contact you
In this process, you also need to make it easy for potential customers to contact you, so try things like including your contact information on your footer, across every page on your site. You should also have a contact form that is easily accessible. When you do, don’t forget to make sure your contact information is up-to-date and accurate so that potential customers can reach you without any trouble.
Create landing pages for each of your services
Another best practice to follow is to create landing pages for each of your services. This way, potential customers can learn more about the specific services you offer. Include information such as pricing, a list of the services you offer, and testimonials from happy customers.
Create the perfect website for your plumbing business!
We hope these tips have helped you understand how to create the best websites for plumbers. Remember, your website is a powerful tool for growing your business. So make sure you take the time to create a great site that will help you attract new customers and grow your business!