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Marketing For Locksmiths: Best Practices And Trends To Follow In 2023

Nov 23, 2022 | Web Design & Development

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As a locksmith, you know the importance of staying ahead of the curve when it comes to marketing. In order to get ahead in 2023, it’s important to stay up-to-date on the latest trends and best practices.

To help you get started and to prepare better for the future, we’ll outline some of the most important marketing trends for locksmiths to follow in the new year. So, whether you’re just starting out in the industry or looking for ways to improve your business, read on for tips that will help you succeed!

Introduce real-time messaging features to your website

Marketing for locksmithsReal-time messaging features will be a great marketing tool for locksmiths in 2023. By providing up-to-the-minute information on wait times, service availability, and pricing, locksmiths can give potential customers a clear idea of what to expect when they use their services. This transparency can help to build trust and confidence in the locksmith, which can lead to repeat business and referrals.

In addition, real-time messaging can help eliminate surprises that could cause customer dissatisfaction. By keeping customers informed throughout the process with cutting-edge support features like this, therefore, you can ensure a positive experience that will keep them coming back when they need you.

Google Services need to become a bigger part of your marketing strategy

As we approach the new year, it’s clear that marketing for locksmiths won’t be complete without Google services. That’s because people increasingly turn to the internet when they need a locksmith. They might do a search for “emergency locksmith” when they get locked out of their house or car, or they might look up “locksmith near me” when they need to find someone to change the locks on their home.

Either way, if you’re not appearing in search results, you’re missing out on potential customers. That’s where Google services come in. By setting up a business listing and investing in some targeted advertising, you can make sure that your business comes up when people are searching for locksmiths in your area. And that’s how you can start to get more customers through the door!

Become more searchable via mobile

When it comes to marketing for locksmiths, it is essential to become more searchable via mobile. Smartphones are becoming increasingly ubiquitous, and people are using them to search for businesses more and more often. In order to ensure that potential customers can find your locksmith business, it is important to have a strong presence on mobile search engines such as Google.

There are a few key ways to optimise your mobile marketing strategy as we approach 2023: first, make sure that your website is responsive and looks good on a small screen. Second, create location-based pages and ads so that people in your area can easily find you. Finally, keep your content short and sweet, since people are likely to be searching on their phones while they’re on the go.

Tie your marketing strategies with your CRM

An important part of marketing for locksmiths is tying your marketing strategies with your CRM. Your CRM should include all of your customers’ information, including contact information, service history, and payment history. By tying your marketing strategies with your CRM, you can more easily target your marketing efforts towards your most valuable customers.
For example, if you know that a customer has recently had a locksmith service performed, you can send them a thank-you note or offer them a discount on their next service. By using your CRM to inform your marketing decisions, you can ensure that you are always marketing to the right people in the most effective way possible.

Make the most of the latest digital marketing trends for your business

As we approach 2023, digital marketing strategies are becoming increasingly important and more sophisticated for locksmiths. By investing in Google services, optimising for mobile search, tying marketing efforts to a CRM, and introducing real-time messaging features, locksmiths can effectively reach potential customers and provide them with a positive experience. Implementing these strategies can help your business succeed in the modern marketplace.

At My Tradie Site, we can help you with all your digital marketing needs as a locksmith. Contact us today to learn more about how we can help your business thrive!


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