My Tradie Site

SEO for Tradies

Stronger online visibility.

More customers. More revenue.

Want to grow your
trade business?

Where do your clients go when they’re looking for a trade service?

The answer is simple: 97% start with a quick Google search. Whether they’re searching for a plumber, builder, electrician, landscaper, painter, or other trade, Google is undeniably the top trusted source for finding a local trade.

So, if you want locals to choose you and not your competitor, they must be able to find you online.

SEO helps customers
find you and hire you

Through search engine optimisation (SEO), our team of tradie SEO specialists will help you rank higher, generate increase website traffic, and get a steady flow of enquiries. No matter your goals, trade or service area, we can help your trade business achieve its goals through our proven approach.

SEO has many benefits, including:

Better keyword rankings so your website can be found

More high-quality traffic to your website

Local visibility in the search results and on Google Maps

More phone calls and leads (SEO doesn’t switch ‘off’ like Ads)

Better authority and trust of your business

Trades we work with

Plumbers

Electricians

Builders

Carpenters

Painters

Landscapers

Mechanics

Locksmiths

Bricklayers

Roofers

Arborists

Other Trades

Ready to get started?

Speak with a member of the My Tradie Site team today and learn more about how we can help your trade business.

Why does my tradie business
need Search Engine Optimisation?

Word of mouth won’t cut it anymore. While you may be relying on traditional advertising methods like referrals or flyers to promote your trade services, this can only get you to a certain point. If you want to be known as the go-to tradie in your local area, an SEO strategy is essential. At MyTradie Site, we go beyond rankings, ensuring you have the best chance of being found and hired.

Here are some of the things we can include in your digital strategy:

Website for Tradies

Local SEO

Local SEO is all about being the #1 tradie in your local area! We optimise your site to show up for potential customers who are searching for your service in your location. Through targeted SEO strategies including your Google Business Profile and relevant keywords, we help you dominate local search results and bring in more local clients.

Website for Tradies

Link building

Think of link building as boosting your online reputation – the more reputable websites that link to you, the more trust Google has in your website and the more likely they are to rank you higher in search results. We focus on building valuable backlinks including relevant industry and directory listings to increase your authority.

Website for Tradies

Content writing

From your home page to your service pages, high quality relevant content plays an important role not only in how Google chooses to rank websites but also in how customers perceive and engage with your business. If this isn’t your strong suit, we have a content team who can help you showcase your trade business online in the best light.

Website for Tradies

Keyword research and tracking

An effective SEO strategy hinges on understanding how your ideal customer searches for your specific services. Through comprehensive keyword research we balance search volume with user intent to identify the keyword that will bring in targeted traffic and give you the best return on investment.

Website for Tradies

Competitor analysis

If you want your business to be the first choice for local customers, you need to know how to stand out from the crowd. We complete detailed competitor analysis to identify your strengths, weaknesses and opportunities for improvement to make your business shine compared to others in the area.

Website for Tradies

Data Driven Strategy

Measurable data is the key to ensuring the ongoing success of your SEO efforts. We use a suite of industry standard SEO tools including Google Analytics, Google Search Console, Semrush, Ahrefs and our own proprietary reporting software to analyse the performance of your campaign and adapt our strategy whenever needed.

Website for Tradies

Site Audit

Not sure where your current SEO stands? We can complete a detailed audit of your online presence including comprehensive site audits, content quality, backlink profiles and technical SEO fixes.This allows us to identify the existing gaps in your existing SEO marketing strategy and develop a tailored plan to address them.

Website for Tradies

Technical SEO

There are many technical elements of SEO that help you rank best in Google and other search engines. By optimising factors like your website speed, responsiveness on mobile devices, fixing broken links and schema markup, we ensure that your business website is ticking all the boxes for SEO success.

Website for Tradies

Comprehensive Reporting

You work hard for you money and you want to know it is being well spent. We provide in depth monthly reports on the progress of your SEO campaign including data on search rankings, local keyword performance, website traffic, conversion tracking and more so you’re always in the loop.

Why Choose
My Tradie Site?

Marketing for Tradies

Real Results Matter Most

Our main focus is getting your business results. All our SEO campaigns have your goals at the centre to create a unique campaign to set your trade business up for success.
Website for Tradies

We Stay Ahead Of The Game

Innovation is key to what we do. We use only the best techniques to drive your online presence up and track your progress. If something is not working for your website, it’s changed instantly.
Website for Tradies

We’re SEO Specialists

You know that quality means everything in the trade industry. At My Tradie Site, SEO is our craft and we work diligently to provide only the best quality service. We have over 15 years of proven results and we’re excited to share our expertise to help your trade business thrive.
Website for Tradies

Dedicated Local Team

You’ll work with one of our campaign managers from our Melbourne-based office. We’ve worked with trades of all backgrounds and specialisations from across Australia and we’re here to make the process enjoyable.

Have a question about tradie SEO?

What is SEO?
Search Engine Optimisation (SEO) is a digital marketing service that optimises your visibility on the search engine results page. SEO campaigns can target users searching for terms related to your services or business by using specific keywords. To put it simply, when someone searches for the key services you provide, they are directed to your website. Let’s say someone is searching for ‘Plumber Diamond Creek’. They will type in their query and get a range of businesses to choose from. Unless your business is on page one, it is highly unlikely you will be considered. That’s why SEO for tradies is so important – it ensures your business is the answer to your audience’s problem. If you’re not on page one, you’re nowhere!
Why Is Local SEO Important For Tradie Businesses?

Local SEO is a game-changer for tradie businesses because it ensures your local services appear where people search—on Google. When potential customers need a tradie, they’re not flipping through directories; they’re searching online for trusted professionals nearby. If your website isn’t ranking well, you’re missing out on valuable leads to competitors who are.

A strong local SEO strategy helps your business show up in search results when and where it matters most. By improving your visibility, you attract more qualified enquiries, build trust with local customers, and create a steady flow of new business.

How do you measure SEO success?
The main measures used to track the success of your SEO campaign include website rankings, website traffic and conversions. By increasing your brand’s awareness, you increase your authority within your industry and your online presence for potential clients. For tradies, this means more clients (and more revenue).
How much does SEO cost?
Each SEO for tradies campaign is tailored to the business, depending on your marketing requirements. If you want to know specific pricing, contact our helpful team and we’ll provide a custom SEO quote for your trade business! Access our SEO for tradies packages here.
How long does it take for SEO to work?
Because SEO is earned and not bought, it can take up to six months to see results. The initial boost will provide temporary success, but as your business grows, the maintenance and adaptation of your campaign will ensure you stay up to date with customer needs and industry trends.
What's the difference between SEO and Google Ads?

The simple answer is SEO is earned organic marketing and Google Ads are paid marketing. Google Ads operates on pay-per-click, meaning every time someone clicks your link with Google Ads, you pay a fee. Google Ads instantly place your website on page 1, whereas SEO provides you with sustainable and more cost-effective results to keep you there. SEO and Google Ads can be used together to achieve a comprehensive overall marketing plan for your business. If you’re not sure which digital marketing service is right for your trade business, we encourage you to book a call with our team. We offer SEO for tradies and Google Ads for tradies so you can get a customised service that works for your business.

Why Google?

92% of all online searches use the Google Search Engine so tailoring your SEO to Google search results guarantees more traffic and more leads. Google also offer a suite of tools and features that can be used to implement, execute and monitor a successful marketing campaign including Google My Business for local SEO, Google Analytics and Search Console for performance tracking and Google Ads for paid advertising.

Can I Do SEO Myself?

There are definitely steps you can take on your own to enhance your SEO like updating your Google Business profile, collecting positive reviews on your business listings and basic website optimisation. But SEO is more than just ticking a few boxes—it takes strategy, ongoing monitoring and adjustment, and technical know-how to get real results. If you want consistent results and long-term success, working with a dedicated SEO provider can save you time and ensure your business stays ahead of the competition.

I want to invest in digital marketing, but I don't have a website yet. Can you help?

We certainly can. Not only do we have a range of digital marketing tools for tradies to improve their online presence, but we also offer all-inclusive website design for tradies. You can’t be a master of all trades – let us take care of your website so you can get back to the important stuff.

Do you offer packages with SEO and Google Ads?

Sometimes just using one digital marketing strategy doesn’t achieve the desired results. By using multiple marketing tool, your business can benefit from multiple types of brand awareness. We offer a complete digital marketing package if you’re looking to promote your business. Find out more here.

How is My Tradie Site different from other SEO companies?
At My Tradie Site, we are an SEO agency that specialises in all things trades. We understand the ins and outs of the trade industry, making us fully equipped to help you improve your online presence. We know what your clients want and need to hear about the services, providing you with the most straightforward approach to your business. If you want to see our past client campaigns in action, look through our case studies.

Our tradie clients

Diamond Tree Valley Service
Darnic Australia Industries
DE Glass
Fluro Electrics
Kendall Construction Group
Output Electric Group
Perkins Exterminators
Powerlink Electrics
PPM
RJR Bin Hire
RV Wifi
SECTIGHT Electrical & Security
Skylights WA
SS Hire
Supreme Heating
Tekplex Solutions
Total Joinery Supplies
Totally Frameless

What our clients are saying

Let’s grow
your tradie business together!

Partner with My Tradie Site today.

Our professional SEO services exist to get your trade business hired more often. So if you’re looking to work with a team of SEO experts who have proven results in the trade sector, we’re the team for you. Contact us today to launch your campaign.

(03) 8402 0250 Enquire Now