SEO vs Google Ads For Tradies: Which One Is Right For You?
Making the decision between SEO and Google Ads can be difficult for tradies. Both options have their own benefits and drawbacks, which can make it hard to decide which one is right for your business.
In this article, we will compare and contrast SEO for tradies and Google Ads for tradies, so that you can make an informed decision about which one is best for you!
Introduction: what are SEO and Google Ads, and how do they work?
SEO, or search engine optimisation, is the process of improving your website so that it will rank higher in search engine results pages (SERPs). This can be done through optimizing your website content, structure, and code, as well as building links to your site from other high-quality websites. SEO is a long-term strategy that can take months or even years to see results, but it can be very effective in driving organic traffic to your site.
Google Ads is a pay-per-click (PPC) advertising platform that allows you to place ads on Google.com and other Google properties. When someone clicks on your ad, you will pay Google a certain amount of money. Google Ads can be a very effective way to drive traffic to your site, but it can also be expensive if you are not careful with your budget.
Both SEO and Google Ads can be effective ways to drive traffic to your website. However, there are some key differences between the two that you should keep in mind when making your decision.
Comparing SEO and Google Ads: pros and cons
Benefits of SEO
- SEO is a long-term strategy that can drive organic traffic to your site over time
- SEO is effective in ranking your website higher in search engine results pages (SERPs)
- SEO can be less expensive than Google Ads
Drawbacks of SEO
- SEO can be expensive if you are not careful with your budget
- SEO can take months or even years to see results
- SEO requires an expert to achieve results
Benefits of Google Ads
- Google Ads is a pay-per-click (PPC) advertising platform that allows you to place ads on Google.
- Google Ads can be a very effective way to drive traffic to your site, and you can get results quickly.
- Google Ads can be stopped, altered, or increased at any time to suit your business.
Drawbacks of Google Ads
- Google Ads can be expensive if you are not careful with your budget.
- Google Ads can be less effective if your website is not optimised for SEO.
- Google Ads requires an expert to achieve results.
As you can see, there are some key differences between SEO and Google Ads. Both have their own benefits and drawbacks that you should keep in mind when making your decision. Ultimately, the best way to decide which one is right for you is to speak with an expert and see what they recommend for your business.
Which one is right for you? Consider your budget, your goals, and your target audience
If you’re still not sure whether SEO or Google Ads is right for you, then it’s time to speak with an expert at My Tradie Site. They will be able to assess your business and give you tailored advice on which option is best for you. Contact us today to speak with one of our SEO experts!
