There are a lot of misconceptions about online marketing for tradies.
Some people think that it’s too difficult or expensive to get started, while others believe that it doesn’t work for this industry.
Let’s dispel the top 7 myths about online marketing for tradesmen and show you how easy and effective it can be!
1. Online marketing is expensive
This is simply not true!
There are many cost-effective online marketing strategies that tradies can use to reach their target audience. In fact, some of the most effective strategies, such as content marketing and social media marketing, are completely free!
2. Online marketing is only for big business
Online marketing is an effective way for tradies of all sizes to reach new customers and grow their business.
Whether you’re a one-man operation or a large company, there are online marketing strategies that will work for you.
3. You need to be a technical genius
Nope! While it helps to have some basic knowledge of technology, you don’t need to be an expert to do online marketing. There are plenty of simple and effective online marketing strategies that even the most tech-challenged tradies can use.
4. It takes too much time and effort
This is one myth that has some truth to it. Online marketing does take some time and effort, but it doesn’t have to be a full-time job. You can start small and gradually increase your activity as you see results. And once you get the hang of it, online marketing can actually be quite enjoyable!
5. Online marketing is all about social media
Social media is certainly an important part of online marketing, but it’s not the only thing. There are many other effective online marketing strategies that tradies can use to reach their target audiences, such as content marketing, search engine optimisation (SEO), and email marketing.
6. You have to be constantly active online to see results from your marketing efforts.
This is simply not true. While it’s important to be active and consistent with your online marketing, you don’t have to be online all the time. You can schedule your content in advance and take breaks when you need to. The most important thing is to create quality content that will engage and interest your target audience.
7. Online marketing only needs to be done once
This is one of the biggest myths about online marketing.
Many tradies think that they can create a tradie website or social media profile and then just leave it. But online marketing is an ongoing process that requires regular attention and updates. If you want to see results from your online marketing efforts, you need to be prepared to put in the time and effort on a consistent basis.
If you’re tradie who’s been thinking about getting started with online marketing, we hope this blog post has dispelled some of the myths and misconceptions that you may have had. Online marketing is an effective and affordable way to reach new customers and grow your business.
So what are you waiting for? Get started today!