There’s no doubt that tradies have a unique set of challenges when it comes to marketing their business. Not only do they need to compete with other tradies in their area, but they also have to contend with big brands who are often seen as more credible. In this blog post, we’ll take a look at the top 5 mistakes tradies make when marketing their business online, and how you can avoid them.
1. Not having a website
One of the biggest mistakes tradies can make is not having a website. In today’s digital age, consumers are more likely to go online to find a tradie than they are to pick up the phone book. If you don’t have a website, you’re missing out on a huge opportunity to attract new customers.
Not only do you need a website, but it also needs to be optimised for search engines. This means making sure your site is mobile-friendly and that your content includes the right keywords.
If you’re not sure where to start, there are plenty of web design companies who can help you create a professional website that will help you stand out from the competition.
2. Not using SEO correctly
SEO is one of the most important tools in a tradie’s marketing arsenal. It stands for search engine optimisation and it essentially means making sure your website appears as high up as possible in search engine results pages (SERPs).
There are a number of ways you can improve your SEO, but one of the most important is to use the right keywords. These are the words and phrases that potential customers are searching for when they’re looking for a tradie.
For example, if you’re a plumber in Eltham, you want to make sure your website includes the keyword “plumber Eltham”. This will help you attract people who are searching for a plumber in your area.
3. Not targeting the right audience
Another mistake tradies make is not targeting the right audience. This is closely related to point number two, but it’s important enough to merit its own mention.
When you’re creating content for your website, you need to make sure it’s aimed at your target audience. If you’re a plumber who specialises in fixing burst pipes, your content should be focused on that.
Don’t try to appeal to everyone, as you’ll just end up confusing potential customers. Instead, focus on a specific niche and you’ll be more likely to attract the right kind of customer.
4. Focusing on quantity over quality
A lot of tradies make the mistake of focusing on quantity over quality when it comes to their marketing. They think that if they spam potential customers with low-quality content, they’ll eventually get a sale.
This is not the case. In fact, you’re more likely to turn potential customers off if you bombard them with subpar content.
It’s important to remember that quality is more important than quantity when it comes to your marketing. Make sure your content is well-written, informative and relevant to your target audience, and you’ll be more likely to attract customers.
5. Giving up too easily
The final mistake tradies make is giving up too easily. Marketing takes time, effort and patience, and it’s important to stick with it even if you don’t see results immediately.
If you give up after a month or two, you’re never going to see the long-term benefits of marketing. It takes time to build brand awareness and attract new customers, so don’t give up if you don’t see results straight away.
Keep at it and you’ll eventually start to see the fruits of your labour.
Now that we’ve taken a look at the top 5 mistakes tradies make when marketing their business online, it’s important to remember how to avoid them. By following these simple tips, you can ensure that your marketing efforts are more successful and help you attract more customers.
For more information, contact My Tradie Site today!