What is SEO?
SEO, or search engine optimisation, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.
SEO is important for tradies because it can help them get found online by potential customers who are looking for a tradie to hire.
Here are seven tips tradies can use to improve their SEO and get more business through their website.
Choosing the right keyword phrases
There are many different factors that go into determining a website’s ranking, but one of the most important is choosing the right keyword phrases. Keyword phrases are words or phrases that people type into a search engine when they’re looking for information or products. If your tradie business website includes these keyword phrases in its content, it will be more likely to show up in search engine results pages (SERPs). For example, if a person is looking for a plumber to hire in Eltham, they might type “Eltham plumber” or “plumber Eltham” into Google. With SEO, you can ensure that your website appears as a top result for these searches.
Optimising your website for the search engines
In order for your website to rank well in SERPs, it must be optimised for the search engines. This means making sure your website’s code and structure are correct, and that all of your content is written using keywords properly.
Creating quality content that engages your audience
It’s not enough to simply stuff your tradie website full of keywords- you also need to create quality content that engages your audience. Your content should be well-written and interesting.
Content that is interesting engages the reader and makes them want to learn more. It is informative and provides something the reader didn’t know before. Good content also inspires the reader to take action, whether that means visiting your website, buying your product, or simply sharing your article with others.
Getting your content professionally written can be a great way to ensure that it is of high quality and written for people and Google!
Building backlinks to improve your website’s authority
Backlinks are links from other websites that point to your tradie website. They are important for SEO because they help to improve your website’s authority. The more backlinks you have, the more likely it is that your website will rank higher in SERPs.
Backlinks can be obtained by publishing high-quality content on your website, and by reaching out to other tradie businesses and websites to ask for links.
Using social media to promote your tradie business
Social media is a powerful tool that tradies can use to promote their business and improve their SEO.
By creating profiles on popular social networking sites such as Facebook, Twitter, and LinkedIn, you can reach out to potential customers and promote your tradie business. Be sure to include links to your tradie website in your social media profiles, and post interesting and engaging content that will encourage people to visit your website.
Tracking your SEO progress and results
It’s important to track your SEO progress so that you can see how well your tradie business is doing. There are many different tools you can use to track your SEO results, such as Google Analytics. These tools will help you to see how much traffic your tradie website is getting, where your visitors are coming from, and what keywords they used to find your website. Tracking your SEO progress will also help you to identify any areas that need improvement.
Hiring an experienced SEO company or consultant
If you want to get the most out of SEO for your tradie business, it’s a good idea to hire an experienced SEO company or consultant. These professionals can help you to choose the right keyword phrases, optimise your tradie website, and create quality content that engages your audience. They can also build backlinks and promote your tradie business on social media. Hiring an experienced SEO company or consultant is an investment that can pay off in the long run. By following these SEO tips, you can make sure your tradie business is found online by potential customers.
By optimising your tradie website and creating quality content, you can attract more visitors to your tradie website and improve your chances of being found online. These tips will help you to get started with SEO for your tradie business. If you need more help, consider hiring an experienced SEO company or consultant to assist you!
If you’re looking to get your tradie business found online, follow these SEO tips! By optimising your website and creating quality content, you can attract more visitors and improve your chances of being found by potential customers. If you need more help, consider hiring an experienced SEO company or consultant like My Tradie Site to assist you!