Websites
for Tradies

It’s essential to keep your website updated regularly to maintain relevance, accuracy, and functionality. Aim to update content such as service offerings, portfolio items, testimonials, and contact information whenever there are changes in your business. Additionally, consider updating the design periodically to keep it fresh and aligned with current trends and technologies. In terms of how regularly you should update your website, websites usually become dated after about five years – so a new website upgrade every three to five years is ideal if you want your website to be engaging and successful.

While having a website is a crucial step in establishing an online presence, it alone may not guarantee leads. You need to ensure that your website is optimised for search engines (search engine optimisation or SEO), providing valuable content, user-friendly navigation, and clear calls-to-action to encourage visitors to take the next step, such as contacting you or requesting a quote. Additionally, integrating lead generation tactics such as contact forms, newsletters, and promotions can help convert website visitors into leads. Depending on your digital marketing strategy, you may opt to run Google Ads or Facebook Ads to bring in instant leads. Other things like your Google Business Profile play an important role in bringing your business more leads.

Having a website is highly recommended for digital marketing efforts. This is because having a website allows you to execute marketing strategies like SEO and paid advertising which bring traffic and leads. Your competitors have a website, so having one yourself gives you the best chance of growing your tradie business. While other platforms like social media, online directories, and email marketing promote your services and generate leads, you cannot maximise their success without a website to support you. Having a website enhances your online credibility and provides a centralised platform for converting leads into customers.

While templated websites may offer competitive pricing and a quick solution, they cannot deliver the same level of customisation and flexibility as custom website design. Firstly, a standard website builder still requires hours and hours of input from you to actually make a website live. You will need to add all of your photos, create the design, write your content, link it to your social profiles, and more… it’s an extremely time-consuming task. And you don’t have the time, do you? Here at My Tradie Site, we offer great service and support to build you a custom website that suits your business needs Our sites are fully responsive on mobile devices, SEO-friendly, personalised to your brand, and include all the technical elements so you can focus on delivering awesome services for your clients!