Digital Marketing
For Tradies
It’s time to generate high-converting leads with digital marketing for tradies.
Digital Marketing for Your Tradie Business
Digital marketing is no longer an optional extra for your trade business; it’s a necessity. While a lot goes into creating a strong online marketing strategy, the bottom line is that those efforts need to result in generating leads and putting money in your pocket.
At My Tradie Site, we have a team of marketing experts who are driven by helping your business succeed. We live and breathe our trade, so that you can focus on yours.
When you work with us, you can expect honest service from a dedicated team. We won’t use confusing IT jargon or leave you with unfamiliar tasks to complete. We are driven by seeing your business thrive.
Search Engine Optimisation (SEO)
SEO uses search engines (like Google and Bing) to drive more traffic to your business’s website. SEO involves optimising a site’s content and structure to increase its online visibility and search engine rankings with these 4 pillars:
On-Page SEO
This involves optimising elements on your website, like headings, keywords, images, and meta tags.
By doing so, you can enhance search visibility and improve the user experience.
Off-Page SEO
Off-page SEO boosts your site’s authority through external efforts.
This utilises link building, reviews, and social shares that signal trust to search engines.
Technical SEO
Technical SEO ensure your site runs smoothly behind the scenes.
Through careful strategy, you can enjoy fast load times, mobile optimisation, secure connections, and proper indexing.
Content
Content shouldn’t be overlooked. Create valuable, relevant content, such as blogs, landing pages, and videos.
By answering user questions, you keep people coming back.
Our SEO specialists know all the tricks of the trade when it comes to your SEO strategy, Google Business Profile, and beyond. Rely on us for a cost-effective marketing tool that attracts potential clients, increases conversions, and generates revenue.
Google Ads (Adwords)
Google Ads raises you up to the top of search engine results with targeted ads. This ensures you’ll be the first company customers lay eyes on.
Formerly Google Adwords, this service is all about effectively reaching your target audience and driving fast and measurable results from your digital marketing efforts.
Keyword Research
Keyword research helps you understand what your audience is searching for.
By targeting the right terms, you can attract more qualified traffic and improve your chances of ranking.
Landing Page Creation
Keyword research helps you understand what your audience is searching for.
By targeting the right terms, you can attract more qualified traffic and improve your chances of ranking.
Ad Budgets
Setting the right ad budget ensures you get the best return on investment.
It’s about balancing paid advertising with strategy to reach the right people without overspending.
Keyword Bids
In paid search, keyword bidding determines when and where your ad appears.
Smart bidding helps you stay competitive while keeping costs under control.
Conversions
Conversions are the goal, whether it’s a sale, a sign-up, or a booking.
Tracking and improving conversion rates help turn traffic into real business results.
Why Your Tradie Business Needs Digital Marketing
It’s a digital world now, and we’re all living and working in it. Whether you’re a plumber, electrician, painter, or roofer, online marketing is the digital tradie van that will get you to your destination (a.k.a paying clients).
Much like your business name, your website makes the first impression. So you want to make sure it says what you want it to, because word of mouth referrals and traditional advertising will only hold you back.
You need:
Lead Generation
Quality leads attract new business and drive more traffic to your site than ever before.
Search Engine Optimisation
Local SEO helps your ideal customers find you quickly and easily, especially with mobile-friendly sites.
Local Email Campaigns
Nurture more leads and drive conversions with targeted emails that encourage action.
Social Media Marketing
Grow your audience with engaging content across the social media platforms your customers use most.
Online marketing is a powerful tool that will help you make your mark in the digital space. With extra traffic comes more customers, positive reviews, and increased ROI.
Why Work With My Tradie Site?
Decades of Experience
We have worked with businesses in the local and national trade industry for over a decade.
Diverse Expertise
Experience supporting plumbers, electricians, carpenters, landscapers, and more.
Proven Results
We create professional websites and digital marketing campaigns for tradies, with results you can trust.
Local Support
A Melbourne-based team of designers, marketing experts, and support staff.
Personalised Service
Tailored support and attention from a specialised team.
Supporting Business Growth
We handle all technical aspects, leaving you to do what you do best.
Guided Support
We will help you identify the best digital marketing approach for your business.
Increased Revenue
The ultimate goal of our 3-Step Profitable Tradie is to boost your revenue.
If You’re Ready to Grow Your Trade Business Online, Then We’re the Team to Call
We know what works and can quickly and professionally create the online presence you need to scale your trade business. With our simple 3-Step Profitable Tradie, you can take your business to where you want to be and generate more potential customers.
Don’t miss the opportunity to work with our experienced team. Invest in your trade business with a proven approach to tradie marketing.
We can also help you with custom websites for tradies. Call our team today and learn more about how.
Our Customer Feedback
Have A Question About Digital Marketing For Tradies?
How do I know which digital marketing option to choose?
It depends on your business needs and goals. Each digital marketing strategy has a different approach with its own set of benefits. Our team will discuss the options with you and can recommend the best approach for your business.
Can't I just add my business to local business directories?
Online directory sites are part of a great digital marketing strategy for tradies, but they aren’t enough on their own. A custom marketing plan allows us to position your business in all places your local customers are searching.
How long does it take to see results from my digital marketing campaign?
Again, it depends on the strategy chosen and the current online position and authority of your business. Google Ads can produce faster, targeted leads, but it incurs ad costs. SEO generates quality organic leads without additional ad costs, but it is a longer-term strategy. Generally, we recommend a minimum six-month commitment to see the best results.
Is social media an effective marketing strategy for tradies?
Social media marketing works well for businesses selling products that people might buy on impulse while scrolling, such as clothing, home décor, or gadgets. These purchases are often driven by visuals, trends, and spontaneous interest.
However, for trade-based businesses, most customers are actively searching for a service when they need it, whether it’s an electrician, plumber, or builder. They’re not casually browsing social media hoping to come across a tradie; they’re heading straight to Google with a specific problem to solve.
This is why SEO and Google Ads are far more effective for tradies, ensuring your business appears right when potential customers are looking for the exact service you offer.
I don't have a website for my business. Can you help me?
We sure can! Having a visible and easy-to-use website has never been as important as it is now, so we’re ready to get your website up and running whenever you are. We can also help with content creation, social media, email marketing, and anything else you may need to reach your target audience so you can build relationships with your new, happy customers.
What do I actually get as part of my digital marketing services?
Each of our digital marketing services is made up of multiple strategies and techniques that work together to deliver an overall result. Your campaign will be tailored to the unique needs and goals of your business, but you can expect us to help with things like:
- Targeting relevant keywords
- Creating engaging content
- Helping you generate positive reviews from satisfied customers
- Increasing your visibility in local search results
- Competitor analysis
- Link building
- Managing directory listings
- Conversion rate optimisation
- Technical website updates
- Data tracking using both industry-standard analytics tools
And more.
You’ll have a dedicated Australian-based account manager and a team of specialists all working towards delivering the best possible outcome for your tradie business.
How will I know my tradie marketing is working?
At My Tradie Site, we’re as dedicated to your results as you are. You will have a dedicated account manager as your point of contact and will receive monthly reports tracking your progress. With our know-how and tradie-specific services, you’ll have all the relevant information you need about your marketing whenever you need it.
Ready?
Let’s Get to Work
My Tradie Site is Ready to Support Your Trade Business
No matter your industry or size, we have the resources to manage your digital marketing strategy. Let’s tick digital marketing off your to-do list and start bringing you the leads you deserve.