Campaign Highlights
49% increase in conversions for NDIS & Aged care
26% decrease in the cost per conversion for NDIS & Aged care
20% increase in the click through rate for both NDIS and Aged Care



Select cleaning is a one of Melbourne’s premier home cleaning franchises which offers Aged care and NDIS home cleaning.
Google ads campaigns were built around the objective of generating phone calls and leads through form submissions. My Tradie Site has been able to successfully deliver these leads across the last year despite the pandemic and lockdowns.
Campaign Results
Amidst the pandemic, practiceedge has managed to successfully generate conversions during the last year in addition to maintaining a lower cost per conversion. Through efficient Google ads management, Select Cleaning’s conversions soared by almost 50% during the 6 months after October 2021.
The following improvements were visible during the 6 month period from October 2021:
26% reduction decrease in the cost per conversion
21% increase in the CTR (Click-through-rate)
50% increase in conversions
300 Phone calls were generated through Google ads
Aged Care


NDIS Home Cleaning results










SEO Highlights
Select Cleaning has seen a massive 326.99% increase in cleaning enquiries from Google in June 2022 compared to the same time last year.
These customers enquired about a range of different services including regular house cleaning, NDIS cleaning, electrostatic cleaning as well as My Aged Care cleaning services.