Campaign Highlights
Increasing organic users by 950% compared to the same time in the previous year.
Increasing new organic users by 930% compared to the same time in the previous year
Increasing online presence in the Melbourne region for NDIS Cleaners, home cleaning franchise
Increasing organic traffic by over 425% within 6 months
Select Cleaning is a premier home cleaning franchise which began in New Zealand in 2004, offering home cleaning and businesses for sale to a wide range of people within a tried and tested system.
The Melbourne franchisor wanted to increase their exposure online and the number of leads coming through the website. Select Cleaning Melbourne wanted to create a local SEO and Melbourne-wide regional campaign targeting NDIS cleaning, home cleaning and cleaning franchises for sale.
Local SEO Campaign Growth
Select Cleaning Melbourne wanted to create a local SEO campaign targeting Melbourne for NDIS cleaning, home cleaning and cleaning business for sale.
Firstly our team completed keyword research for each of the keyword themes in their SEO campaign. After constructing all on-page meta data properties we continued to build the online authority of the website increasing organic ranking positions.
We saw a large increase in the local surrounding area for keywords like “NDIS Cleaners SUBURB”, “house cleaning SUBURB” and “cleaning franchise for sale SUBURB”.
Melbourne Region SEO Campaign Growth
Select Cleaning Melbourne offer their cleaning services and franchises for sale across Melbourne.
To increase their online exposure and presence in Melbourne we created a Melbourne-region based campaign to attract people seeking a professional cleaner and interesting in buying a cleaning franchise all over Melbourne.
Organic Users Increased over 950% & Organic new users increased over 930% year over year.
6 months into the campaign the organic growth we saw was over 425% with the first month organic users being 52 in total to 273 organic users in the 6th month.
